Story of Odo Joost - Inspiration behind O.J. Beer

O.J. Beer

Beer is one of the largest consumer categories in the world and the third most consumed beverage. With over 25 years in the beverage industry, the team behind O.J. Beer decided to take their knowledge and expertise to the brewery! 


O.J. Beer is an award winning new taste experience inspired by one of the world's strongest men, Belgian-born Odo Joost, or O.J. as he is better known. It was created to bring together those who have a shared desire to break the mould, those who are limitless, those who wish to step outside of their comfort zone, those who fuel the after party, those who aim to make every night unforgettable. 


Who is Odo Joost? 

Odo was born on 15th of October, 1880 in a place called Flanders, Belgium.  He was already rather large and tall as a baby. When he was a young boy, he helped his father to run his family farm by picking sweet green apples and carrying around bags of barely, malt & wheat. Odo joined a weightlifting club when he was eight years old. It was evident from the start that he was one of the strongest in his age group!

 

At the age of 20, Odo realized it was time for some real work, which included competing in weightlifting tournaments around the country! Odo began learning how to brew his own beer with the crops from his parents' farm at the same time.


As Odo became physically stronger and stronger, his beer also became stronger and stronger giving it’s drinkers that extra oomph! Odo won his first Belgian weightlifting championship at the age of 22 and was quickly known as one of the world's strongest men.

The legend of Odo Joost lives on through our brand, O.J. Beer. Inspired by his super strength and courage, we developed our own range of seven different strong beers in 2015, each served in it’s own unique coloured branding. each served in its own unique coloured 

Pillars of Growth

Over the past seven years, we have created new and unique ranges of O.J. Beer including O.J. Blanche, O.J. Pilsener, O.J. Fruit Beer and O.J. Hard. Our expansive range is available in 69 countries all over the world and has won many prestigious globally recognised awards such as the European Beer Challenge, the London Beer Competition & Asia Beer Challenge, to name a few.


Since then, the nature of the business has remained unchanged. We simply brew and brand delicious beer (with a lot of passion!).


We are constantly creating newer, better and stronger beers for those who wish to break the mould, step outside of their comfort zone, fuel the afterparty and make every night unforgettable, just like Odo.


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