NEWS: O.J. BEER WINS SWEDISH TENDER

O.J. Beer

Breda, Netherlands — On September 24th, Rick Delaney, President and Founder of Liquor Zaar B.V., was notified that the O.J. Beer Signature Pilsener had won a tender with Systembolaget, the Swedish alcohol retail management system, choosing O.J. Pilsener as the Belgian import for this category. Systembolaget is a government owned chain of liquor stores in Sweden and is the only authorised retail outlet permitted to sell alcoholic beverages with more than 3.5% alcohol by volume

Winning the tender is a long and comprehensive process. Product samples for each request for tender are submitted and the final selection is made by a blind tasting panel of 30 individuals. The product that has the highest quality that corresponds to the tasting profile requested is the product launched.

“I am ecstatic that our hard work is paying off. The team and I at Liquor Zaar can now say we truly have created one of the best Belgian beers in the world!”, said Rick Delaney.

O.J. Pilsener scored 23/25, a year’s high, even with 40 other, much larger, award-winning local and national breweries competing.

Magnus Busk, the founder at House of Liquids, who will be the official importer of O.J. Beer into Sweden said, “We are thrilled to be representing O.J. and Liquor Zaar on the Swedish market. To be selected by the Swedish monopoly, known for being very rigorous and picky in its purchasing process, is a receipt for our strive of working only with the best available brands on the market. Getting a listing in the pilsner category is certainly an achievement out of the ordinary”.

Systembolaget has a nationwide retail network of 445 stores and had over 124.8 million customers through its doors in 2018. The product range of wine, beer and spirits is one of the most comprehensive in the world.

O.J. Pilsener is a light bodied, crisp and bitter lager, with a dry, refreshing finish. This lager beer has an ABV of 5% and is a bottom-fermented beer, brewed according to the German Purity Law with only water, barley malt and hops. It’s a clear, golden coloured beer with a pure smell and aroma. O.J. Pilsener is available in 63 countries worldwide in 330ml bottles, and 500ml and 330ml can formats.

About O.J. Beer

O.J. Beer is a new taste experience inspired by one of the world’s strongest men, Belgian born Odo Joost, or O.J. as he is better known. Since 2015, O.J. Beer has grown and developed, much like the life of Odo Joost. We are constantly creating newer, better and stronger beers for those who wish to break the mould, step outside of their comfort zone, fuel the afterparty and make every night unforgettable. Just like Odo!

Follow O.J. Beer on Facebook, Instagram,  Twitter  and LinkedIn.

About Liquor Zaar B.V.

With over 20 years in the beverage industry, the team behind Liquor Zaar are continuously striving to bring new and innovative products to the market. Through years of extensive research and first-hand experience, Liquor Zaar are devoted to filling gaps in the market with quality products. Our portfolio of brands specialises in unique essence, varying strengths and exceptional personality. Each product tells its own story through distinctive, eye catching branding and incredible flavour. At Liquor Zaar, our brand mission is to bring people together through a shared love of exceptional taste.

If you would like further information on Liquor Zaar, our brands or would simply like to say hi, please contact us on jamie@liquorzaar.com 


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