13th April 2021, Breda, Netherlands – At the fourth edition of the London Beer Competition, O.J. Beer have won two Silver and one Bronze medal for its trio of fruit beer. In order to receive these awards, scored highly in three different categories: Quality, Value and Packaging.
The holistic make-up of the judging panel consisting of beer industry experts from across the commercial buying aspects ensures that all beers selected as winners are exactly the types of beers that are favoured by both the beer trade and the end consumer. Beers were judged on the basis of three primary criteria – quality, value and packaging – and then scored on a 100-point scale. Beers that scored 90+ points were awarded Gold medals, 76 to 89 points were awarded Silver medals, whilst Bronze medals were awarded to those that score 65-75 points.
“With so many new products entering the market in the last few years, the market is intensely competitive, and it is not enough to produce just standard quality. Consumers expect to have something different, quirky, eye-catching, delicious and of course great value for money. O.J. Beer obviously ticked all of these boxes at the London Beer Competition, and I believe it’s down to Odo Joost, the Belgian strong man and the inspiration behind our brand!” said Rick Delaney, CEO at Liquor Zaar.
“We are so proud to win this award because it shows that we are creating a brand of beer that beer drinkers actually want to buy and enjoy, and that the industry wants to list.”
O.J. Pink is a light and delicious premium quality beer with an instant aroma of wild berries that intensifies on drinking but still allows the delicacy of the malt and hops to shine through. O.J. Pomme is a smooth, light, premium quality beverage filled with flavours of freshly picked green apples and fruity sugar sweetness. O.J. Fuzz is a sweet yet sour beer with a tongue tinging aroma of tropical peaches with an explosion of warm ‘fuzz’ once it hits your taste buds. O.J. Fruit Beer is available in 63 countries worldwide in 330ml bottles.
About O.J. Beer
O.J. Beer is a new taste experience inspired by one of the world’s strongest men, Belgian born Odo Joost, or O.J. as he is better known. Since 2015, O.J. Beer has grown and developed, much like the life of Odo Joost. We are constantly creating newer, better and stronger beers for those who wish to break the mould, step outside of their comfort zone, fuel the afterparty and make every night unforgettable. Just like Odo!
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About Liquor Zaar B.V.
With over 20 years in the beverage industry, the team behind Liquor Zaar are continuously striving to bring new and innovative products to the market. Through years of extensive research and first-hand experience, Liquor Zaar are devoted to filling gaps in the market with quality products. Our portfolio of brands specialises in unique essence, varying strengths and exceptional personality. Each product tells its own story through distinctive, eye catching branding and incredible flavour. At Liquor Zaar, our brand mission is to bring people together through a shared love of exceptional taste.
If you would like further information on Liquor Zaar, our brands or would simply like to say hi, please contact us on email@example.com