O.J. Beer

O.J. Beer, a leading Belgian beer brand known for its fresh and quirky taste and branding, is pleased to announce its exclusive partnership with MCM Brands for the Island of Ireland. MCM Brands is a growing beverage distributor in the Island of Ireland who specialise in obtaining innovative beverage brands and successfully introducing them to the Irish market.

"MCM Brands are delighted to partner with O.J. Beer & Liquor Zaar, we are very excited to represent the O.J. Beer brand in the Irish market. The beer category continues to grow year on year in the Irish market and we believe the expansive O.J. Beer range will be a key player in the category," said William Doogan, Managing Director at MCM Brands.

The O.J. Beer portfolio consists of Pilsener, Strong Beer, Fruit Beer, Wheat Beer and Hard Seltzer. MCM Brands will enter the Irish market with the signature O.J. Pilsener in both 330ml bottle format and 500ml can as well as O.J. Blanche, a premium wheat beer. MCM Brands have also chosen to enter the strong beer segment within Ireland with two of the seven O.J. Strong Beers, the 8.5% ABV and the 12% ABV, both in a 500ml can, each in a unique colour to represent its whopping strength. The O.J. Beer brand was inspired by Belgian born legend and strong man, Odo Joost.

“With over 20 years in the beverage industry, we have always been aware of the great work that William and the team at MCM Brands do with cutting-edge brands across the Island of Ireland. We are delighted to be working with them and believe this will be a very successful partnership,” stated Rick Delaney, founder and CEO at Liquor Zaar.

O.J. Beer is set to hit shelves across the Island of Ireland at the beginning of May.


About O.J. Beer

O.J. Beer is a new taste experience inspired by one of the world’s strongest men, Belgian born Odo Joost, or O.J. as he is better known. Since 2015, O.J. Beer has grown and developed, much like the life of Odo Joost. We are constantly creating newer, better and stronger beers for those who wish to break the mould, step outside of their comfort zone, fuel the afterparty and make every night unforgettable. Just like Odo!

Follow O.J. Beer on FacebookInstagram,  Twitter  and LinkedIn.

About Liquor Zaar B.V.

With over 20 years in the beverage industry, the team behind Liquor Zaar are continuously striving to bring new and innovative products to the market. Through years of extensive research and first-hand experience, Liquor Zaar are devoted to filling gaps in the market with quality products. Our portfolio of brands specialises in unique essence, varying strengths and exceptional personality. Each product tells its own story through distinctive, eye catching branding and incredible flavour. At Liquor Zaar, our brand mission is to bring people together through a shared love of exceptional taste.

If you would like further information on Liquor Zaar, our brands or would simply like to say hi, please contact us on jamie@liquorzaar.com.

If you would like to become an official O.J. Beer importer or distributor, please email odo@liquorzaar.com. 

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